Mexican food chain ‘boojum’ is asking its Belfast customers to dig deep this summer to support the work of international animal welfare charity The Donkey Sanctuary.
To raise awareness of the plight of hard working donkeys in Mexico, a painted fibreglass donkey will be outside boojum’s Chichester Street store in Belfast from June to August, and customers will be invited to donate their spare change to The Donkey Sanctuary.
John Blisard, owner of boojum, explains why the restaurant chain has chosen to support the charity:
"At boojum we are committed to offering customers the true Mexican experience, importing spices, chillies and sauces from Mexico, using the most authentic recipes, offering a wide selection of speciality beers and immersing ourselves in Mexican culture to offer our customers a slice of Mexico that they won't find anywhere else.
"We cannot ignore the importance of the humble donkey in Mexican culture, where particularly in poor communities, donkeys are essential for transporting goods to market to help families earn a basic living. boojum hopes that people will come in store and donate any spare change they have to The Donkey Sanctuary."
PR Officer for the charity, Emma Gill, says:
“We are very grateful to boojum and their customers for their support. Any money raised will help us to alleviate the suffering of hard-working donkeys in Mexico that are so vital to the communities that rely on them.
“The Donkey Sanctuary supports projects to alleviate the suffering of donkeys in 28 countries worldwide, and has been working in Mexico since 1984. There we provide all-year-round community education, veterinary treatments and improvement of harness, helping thousands of donkeys in the country. Our projects over four regions of the country operate from Mexico City, Tlaxcala, Queretaro and Veracruz and visit many remote villages and towns.”
To find out more about the work of The Donkey Sanctuary in Mexico and other countries around the world, please visit www.thedonkeysanctuary.org.uk.
For an interview, further information or images, please contact The Donkey Sanctuary press office on 01395 573097/573014, mobile 07970 927778 or via email.
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